The Crew Chronicles

Making waves for a while, here’s a team member who is a true treasure…

Haley Donofrio

Account Director

What project at UOTB has had the biggest impact on you?

Working on a pediatric nutritional supplement launch was a great project that helped me grow as an account person and writer. The campaign required an entire toolkit of educational assets – from snackable science one-pagers to mechanism of action videos and everything in between – to support regional marketers around the world in launching this great product. The variety of deliverables helped develop my skillsets, and it was personally rewarding to contribute to an important supplement for kids in their tween years needing nutrients to reach their full potential during their final growth spurt.

What was the most memorable client feedback you’ve ever received on a project?

One of our long-time clients presented the launch campaign we created to her peers with a glowing review. That feedback motivated them to ask for our contact information so we could support THEIR launch. Now we do work for both clients.

What keeps you coming back to the beach?

Umbrellas on the Beach is like family. Most of us have worked together for years and “grew up” together professionally and in our personal lives. Because of this, we trust each other and support each other. The varied expertise is amazing. I love working with our team and our awesome clients every day. I’m so excited to see what new projects and work are on the horizon for us.

What do you like to do when you’re NOT hanging out under the umbrella?

I’m a dog mom of two English cream mini doxies who tend to demand a lot of my time. I also love to downhill ski, walk the hills by my house in east-central Ohio, spend time with husband and my adult kids, and bake. Baking is my love language.

If we had the room here, we’d post multiple testimonials on the amazing cookies you’ve made for our team gatherings. Which one would you say is the most requested?

Pumpkin Spice is the team favorite, followed by my Peanut Butter Chocolate Chip.