The Crew Chronicles

Here’s another crewmate under the umbrella to introduce you to….

Tracy Linnane

Account Director

What work have you found to be the most memorable at UOTB?

We once branded an entire lobby wall at a client’s corporate office. With my previous tradeshow experience, I truly enjoyed contributing to something so impactful that every employee, customer or visitor would see. I also remember my first big campaign with UOTB for our client, Splenda. (See our Splenda Case Study here.) With such a range of deliverables, print ads, email communications, mailers, video testimonials, social and digital assets, I had to ensure that I dotted every “I” and crossed every “T.” Taking ownership of the project by connecting key players, managing timelines and budgets really demonstrated to me the value of communication, collaboration and talent coming together to bring shared success.

What makes you the most excited for the future at UOTB?

Working in the healthcare space, there are a lot of projects where you feel like you’re truly making a difference. We partner with clients that develop services and MedTech that can change someone’s life, whether it be a grandparent, parent or child. When our work has meaning, it feels good at the end of the day knowing you might have made a difference in just one life – or two!

What are you doing when you’re not at the beach?

I love spending time with my husband and two kids, playing pickleball, feeling the burn at Pilates or kickboxing, listening to music, traveling and enjoying my cowboy pool.

Tell us more about the cowboy pool…

I had no idea what it was until we moved to Texas. It looks like a large metal “trough” for a cow or horse – but it’s only for humans! They’re compact, easy to maintain and ideal for splashing or lounging in the Texas heat. Oh, and ours has an umbrella…of course!